Julien Loboda, the independent consultant behind French Property Explained

Julien Loboda is a French property investor and an independent consultant for foreign buyers in France. He has invested in the stock market since 2012 and in French rental property since 2014. He has taught people how to invest online since 2016, trained over 1,000 members through his Académie Investir et Réussir (AIR®), and written two books in French. Through French Property Explained, he helps English-speaking buyers understand and secure their purchase in France. He is not an estate agent and takes no commission on sales.

At a glance

  • Investor since 2012: dividend stocks first, then French rental property from 2014
  • Financial freedom reached after three years of property investing
  • Buyer-side property finder from 2017 to 2020
  • Teaching online since 2016: Immobilier-Meublé.fr, then Polygone Formations, now the Académie Investir et Réussir (AIR®)
  • Over 1,000 members trained, many personally supported through their own property purchases
  • Author of two books in French: Congé à durée indéterminée (2022) and Devenir riche sans devenir con (2025)
  • Interviewed in 2022 by SeLoger and Bouygues Immobilier
  • Independent: not an estate agent, no commission on sales
  • Works in English and French

How I learned the French property system

My starting point was far from privileged. At 22, I was a student in debt and barred from banking by the Banque de France. Nobody had taught me how money works. A few books, then a meeting with an experienced investor, changed that.

I bought my first investment property in France in 2014. By 2017, I owned nine units: seaside apartments let to holidaymakers, buildings in mid-sized towns let long-term (furnished and unfurnished), and a commercial unit. Every one of them needed a full renovation.

That meant going through the French process again and again: viewings, diagnostics reports, offers, the compromis de vente, bank financing, the notaire, builders, tenants. I learned what works, what to watch out for, and where buyers lose money. Within three years, the rental income gave me financial freedom. I have kept buying property ever since.

Ten years of helping others

Since 2016, I have shared my investment method online: first with Immobilier-Meublé.fr (2016 to 2022), then Polygone Formations (2022 to 2024), which became the Académie Investir et Réussir (AIR®). Over 1,000 members have followed its 12-month programme.

It was never just theory. I have personally supported many of these buyers through their own purchase projects, from the first viewings to the signature at the notaire’s office.

From 2017 to 2020, I also worked as a property finder, on the buyer’s side. I searched for properties on my clients’ behalf, visited them, and saw each purchase through to completion. Working for the buyer, never for the seller: that is the principle French Property Explained is built on.

I have written two books in French. Congé à durée indéterminée (2022) tells my story, from being barred from banking to financial freedom, followed by a complete course on buy-to-let investing. Devenir riche sans devenir con (2025) covers the basics of financial education.

In 2022, I was interviewed on SeLoger’s podcast about investing in property, and took part in a live broadcast by Bouygues Immobilier on buying your first investment property.

You can read more about this side of my work on my French website.

Julien Loboda, independent property consultant for foreign buyers in France
Julien Loboda speaking at a property investment seminar in Bordeaux

Why I created French Property Explained

The idea came from a conversation with an English buyer. He wanted to buy a home in France but felt completely lost. He told me: “I just wish there was someone neutral, who really understands the system, and can explain it to me in simple terms.”

That is exactly what I had been doing for French buyers for years. French Property Explained brings the same approach to English-speaking buyers.

How I help foreign buyers

  • I analyse listings and diagnostics reports before you commit
  • I explain each step, from the offer to the compromis de vente and the final deed
  • I liaise with estate agents, notaires, banks and builders
  • I translate the documents that matter
  • I support you in the negotiation: preparing your offer, translating the exchanges and standing by your side, especially if you’re not comfortable in French
  • I give you a second opinion when you need one

My main service, Your French Property Partner, supports you for six months, from your search to the signature. It starts with a free 30-minute discovery call.

Book your free discovery call here.

What I don’t do

I am not an estate agent. I don’t sell property and I take no commission on sales, so I have no interest in whether a deal goes through.

My fee is paid by you, and only by you. I can support you through the negotiation, but every decision remains yours. I am not a notaire, a lawyer or a financial adviser either.

My job is to make sure you understand what you are buying and what you are signing.

Find me online

LinkedIn · Instagram · YouTube (in French) · Facebook · Amazon author page

Frequently asked questions

Who is Julien Loboda?
Julien Loboda is a French property investor and the founder of French Property Explained. He has invested in the stock market since 2012 and in French property since 2014, bought nine units between 2014 and 2017, and has kept investing since. He also founded the Académie Investir et Réussir (AIR®), a French-language financial education programme with over 1,000 members. From 2017 to 2020, he worked as a buyer-side property finder.

Is Julien Loboda an estate agent?
No. He does not sell property and takes no commission on sales. He works for the buyer only, for a fee paid by the buyer. You can see exactly what his support includes on the Services page.

Does Julien Loboda speak English?
Yes. He works with his clients in English and handles all exchanges with French professionals in French.

What is the link between French Property Explained and the Académie Investir et Réussir?
Both were founded by Julien Loboda and are run by the same company, JLBD CONSEIL. The Académie teaches French people how to invest. French Property Explained helps foreign buyers purchase property in France.

Is Julien Loboda a financial adviser?
No. He is an investor, consultant and author. He explains the process and gives a second opinion, but does not provide regulated financial advice.

How can Julien help me buy property in France?
Through French Property Explained, he supports English-speaking buyers from the first listings to the final deed: analysing properties, explaining each step, liaising with French professionals and translating key documents. The details are on the Services page.

Planning to buy property in France?

Book a free 30-minute discovery call.